Craig Ryder

Head of Marketing


“The purpose of a business is to get and keep a customer”

Theodore Levitt

Craig has twenty years’ experience in industry and ten years in consulting. Strategic customer-facing change has been at the heart of every role he has held over this period, in roles as diverse as consulting, planning, researching, designing, operating and delivering.

He is passionate about keeping the customer at the heart of organisational decision making and ensuring business change activity is prioritised, informed and shaped to enhance both the customer experience and the bottom line. Comfortable communicating at every level of the organisation, his warm style and naturally collaborative approach delivers positive and sustainable results for those he works with.

He has extensive experience in the retail sector as well as the financial services, FMCG, airline and rail sectors.

He is a music obsessive, loves photographing aeroplanes and has found the work of Marcelo Bielsa since 2018 inspirational.


Travel & Transportation

Led a team digitally transforming the tracking and reporting of the customer experience for a major airline, from journey mapping through to launch

Financial Services

Led a team to improve the customer focus in a large UK mutual. Including design, roll-out and training of a central customer Insight Dashboard



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