Archive for October, 2021

Developed the omni-channel strategy for a major UK retail bank. Managed a team of channel and product experts, successfully delivered omni-channel activities that merged digital and retail experiences helping the client deliver significant cost savings and increase revenue.

Created and launched a programme of ‘digital disruption’ innovation projects for private banking which led to a significant increase in customer awareness, traffic and conversion . Developed and rolled out apps increasing customer awareness, simplifying customer journeys resulting in improved conversion rates.

Delivered global eCommerce & ERP re-platform and builds for Europe, North America, Australasia. Led programmes to map the customer journey processes, existing and Target Operating Model. Delivered B2B and D2C eCommerce platforms managing end to end fulfilment, pre and post sales processes. Delivered global digital marketing strategies for SEO, Content, PPC and Social Media.

Led the shaping of the Asset Optimisation Programme, a significant change activity transforming the way the business manages and maintains its huge and complex asset base

Mobilised and ran the Application Rationalisation programme, enabling reduction in the application estate by over 600 applications, saving c. $17m annually.

15 October 2021


Ben O'Brien