Understanding current and future digital trends is a vital activity for every organisation. With tech developing at ever-increasing speeds, mapping the future technological ‘art of the possible’ to your customers’ wants and needs is a core capability that should sit at the heart of your organisation’s growth engine.

At PiC we see eight important trends every organisation must get close to in the context of their industry, their capabilities and their customers’ demands. Our ninth trend, currently taking up much bandwidth, need not worry most businesses for now but is worth getting on the radar!

  1. Digital transformation as a constant state: Digital transformation should never be considered a ‘once and done’ activity. It should be seen as the ongoing adoption of technology to empower colleagues and drive customer delight in the pursuit of efficiency, differentiation and competitiveness.
  2. Artificial intelligence (AI) and machine learning: The use of AI and machine learning will continue to grow, with more organisations adopting these technologies to automate tasks, improve decision-making, and gain insights from data. The recent emergence of Chat GPT onto the scene amplifies this even more. Make sure you don’t get left behind!
  3. Internet of Things (IoT): The number of connected devices will continue to grow, with the IoT increasingly becoming the norm in smart homes, connected vehicles, and industrial automation.
  4. 5G: The rollout of 5G networks is expected to accelerate in 2023, bringing faster speeds and lower latency to more areas. This will enable a range of new technologies and applications, including the widespread adoption of virtual and augmented reality.
  5. Remote work and virtual collaboration: The trend towards remote work and virtual collaboration continues, driven by workforce expectations/preferences and the increasing availability of tools and technologies to support remote work. Elon Musk can have his point of view, but those organisations who create the infrastructure to facilitate this trend will attract the best people.
  6. Cybersecurity: As the reliance on digital tools and services increases, so too does the risk of cyber-attacks. As a result, implementing cybersecurity that is fit for purpose must remain a top priority for organisations in 2023 and beyond.
  7. Data privacy and regulation: Concerns around data privacy will grow, with more organisations adopting better measures to protect personal data and comply with regulations such as the General Data Protection Regulation (GDPR).
  8. Digital-first customer care: Mastering a customer contact experience strategy that is digital-first, yet allows for human intervention where there is value to be added, will increasingly differentiate and define successful companies.
  9. The metaverse: There’ll be lots more talk about the metaverse and lots of speculative investment but we envisage more talk than action in 2023. Gartner claim 25% of the global population will be spending an hour a day in the metaverse by 2026 yet currently there’s little agreement on how it will even come to market. Keep a watching brief!

At PiC we are committed to helping our customers navigate these digital trends, and in doing so supporting the development and implementation of effective strategies and solutions to take advantage of them.